Go from zero to one
with AI.
A one-day, in-person atelier in Pasadena for executives and business owners. Come knowing nothing, or bring an idea. Leave having made something real. The founding cohort is just ten seats, by application.
Everyone says “leverage AI.” Almost no one shows you how, in a room, with real help.
The free videos overwhelm. The webinars try to sell you. It’s hard to know what’s genuinely useful versus pure hype.
So we built the opposite: one day, in person, in a small group, where we sit with you until it clicks, and you walk out with something you actually made.

Two ways in, one room
Choose your path after lunch; both start from zero and end with something real.
Track 1 · Start from scratch
Zero Experience
You've never really used AI, or you've poked at ChatGPT and want to actually get it. One day from "what is this?" to confident, daily AI user.
This is you if
- You've never used AI tools in your work (or barely have)
- You keep hearing "AI" everywhere and don't want to be left behind
- You're a professional, owner, or executive aged 35 to 60 who wants a clear, jargon-free on-ramp
- You learn best hands-on, in a room, with someone who'll answer your questions
You’ll leave with
- Set up and confidently use modern AI assistants (Claude, ChatGPT)
- Write prompts that get real, usable results, not generic fluff
- Understand AI agents, what they do, and where they help your work
- Build at least one practical AI workflow you'll use the next Monday
- Know exactly what's hype and what's genuinely useful for you
Track 2 · Zero to one
I Have an Idea
You have a company, product, or workflow you want to build. Tell us the idea, and we set up your tools and get you from zero to one, building for real.
This is you if
- You have an idea for an app, product, internal tool, or automation
- You want to stop waiting on a developer and start building it yourself
- You're curious about "vibe coding" and want a guided, hands-on start
- You want a working starting point and the skills to keep going
You’ll leave with
- Cursor + Claude installed and configured on your own machine
- Learn vibe coding: building software by describing what you want
- Go from idea to working prototype in a single day
- Set up custom AI workflows and agents tailored to your idea
- Leave with a project you can keep building and a path forward
You don't leave with notes. You leave with results.
- Confidently use AI every day
- No more guessing. You'll have the tools set up and the skills to get real value daily.
- A workflow (or prototype) you built
- You leave with something real: an AI workflow for your work, or a working prototype of your idea.
- Clarity on what matters
- Cut through the noise. Know what's genuinely useful for you and what's just hype.
- A local community
- Join a Pasadena-rooted network of professionals learning and building with AI, and keep the momentum going.

“Artificial intelligence is the new electricity.”
A clear, hour-by-hour path
Foundations and fluency in the morning. Build something real in the afternoon. Working lunch and expert help throughout.
The Day
Impress before we teach. Build before you leave.- 9:00What AI can actually do: live demosWe start by showing you, not telling you. A few live demos of AI doing things that'll change how you think about your work and business.
- 9:30The real state of AIThe grounded version: a clear, hype-free picture of what AI can and can't do today, and what it actually means for you.
- 10:00Get set upEveryone leaves the morning with the right accounts and tools installed and working: Claude, ChatGPT, and more.
- 10:45Break
- 11:00Prompting that actually worksHands-on practice. Learn to get useful, reliable results for real tasks from your own work.
- 12:15Working lunch (included)Networking with fellow Pasadena & LA professionals.
- 1:15AI agents & automationWhat agents are, how they go beyond chat, and how to automate the repetitive parts of your work or product.
- 2:15Track split: choose your pathTrack 1 goes deep on AI for your daily work. Track 2 scopes your idea and sets up Cursor + Claude to start building.
- 2:30Build time with experts on callDedicated hands-on time. Our team works the room so you're never stuck.
- 4:15Showcase & your path forwardShare what you built, get a personalized next-steps plan, and join the alumni community.
Claim one of ten seats
This is our founding cohort, the first time we're running it. Seats are earned by application, reviewed on a rolling basis. The room is small on purpose.
- 01
Apply
Share a link to your resume or LinkedIn and answer a couple of quick questions. Applications are read on a rolling basis — earlier is better, since seats fill as we go.
- 02
Hear back
We review every application and hear from us in July. If you're accepted, we'll send you the exact venue in Pasadena. If not this time, you can apply for the next cohort.
- 03
Join the ten
The founding cohort meets in person in Pasadena in July 2026: one day, ten people, building something real.

